Immosparrow

ImmoSparrow is a leading real estate portal in Switzerland, offering a diverse array of properties for potential buyers, renters, and investors. Despite its vast listings and user base, the platform needed an upgrade to stay current with changing user expectations and market trends.

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Challenge
Outdated Design: The previous website had a design that was no longer resonating with the younger, tech-savvy audience.

User Experience: Navigation was clunky, making property searches and accessing vital information challenging.

Performance: Slow loading times and unoptimized mobile experience deterred potential users.
Responsabilities
UX Designer
Web Designer
Tools
Figma
Webflow

My Approach

Planning & Strategy

Site Map: Created a new site map to better organize information and streamline navigation.

User Journey: Outlined typical user flows to ensure the site caters to different user goals efficiently.

Design

Wireframing: Drafted low-fidelity sketches of the website to map out the layout of elements on key pages.

Moodboarding: Gathered inspiration and created mood boards to visualize design aesthetics, color schemes, and typography.

User Testing

Feedback Collection:Shared prototypes with a select group of users and collected feedback on design and usability.

Iterations:Based on feedback, iterated on the design to refine user experience and visual appeal.

Development

Front-End Development: Converted design mockups into responsive HTML, CSS, and JavaScript  using no- code Webflow

Iterations:Based on feedback, iterated on the design to refine user experience and visual appeal.

Conclusion
The redesign of www.immosparrow.ch not only reinvigorated the brand's digital presence but also significantly improved user engagement, site performance, and business conversions. It stands as a testament to the importance of aligning design and functionality with user needs and market trends.